Business Storytelling: Engaging Audiences with Data Insights

Course 4579

  • Duration: Less than a day
  • Language: English
  • Level: Intermediate

Business Storytelling is a succinct four-hour live workshop that is specifically tailored to harness the power of data-driven narratives. Along with a companion 1.5-hour on-demand module, this live workshop presents a structured storytelling framework, customized for corporate environments, that allows participants to learn and practice using the storytelling framework. It delves into leveraging datasets to construct persuasive narratives, understanding diverse learning styles for effective communication, and presents a practical business storytelling example.

The training aims to empower participants to transform raw data into captivating stories efficiently, augmenting their ability to craft engaging narratives within tight timelines while aligning with corporate objectives. The course provides learners with an in-depth understanding of what business storytelling is, why business storytelling is important, and a framework for how to tell an engaging business story.

Business Storytelling Course Delivery Methods

  • In-Person

  • Online

  • Upskill your whole team by bringing Private Team Training to your facility.

Business Storytelling Course Training Information

In this course, you will learn how to:

  • Craft compelling business narratives: Understand the essence of business storytelling, learn its significance in corporate settings, and develop impactful business stories that resonate with your audience.
  • Leverage storytelling for effective communication: Learn how to apply storytelling techniques to enhance your communication strategies within a corporate environment, ensuring better engagement and understanding among stakeholders.
  • Adapt storytelling to diverse learning styles: Gain insights into various learning styles and how they influence communication. Apply this knowledge to tailor your narratives, ensuring they resonate with different audiences within the corporate sphere.
  • Practical application of business storytelling: Explore a real-world business storytelling example, dissecting the components and techniques used to craft engaging narratives, enabling you to apply these methods in your own professional context.


None. It is imperative that participants complete the companion on-demand module prior to arriving at this live workshop.

Business Storytelling Training Course Outline

  • The Why of Business Storytelling
  • The What of Business Storytelling
  • The How of Business Storytelling
  • Practicing How to Develop a Compelling Story Presentation
  • Coaching on Practice Story Presentations

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Business Storytelling Course FAQs

This course is ideal for anyone who would like to learn how to make compelling, memorable presentations that leverage informatics. No technical experience is necessary.

The on-demand course is a companion offering to the live course and provides a quick and concise description of the what, why, and how of storytelling, and is required to be completed before a participant can attend this live practice/coaching oriented workshop.

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